About Carpe Diem Cleaning
Carpe Diem’s mission is to “Seize the day, one clean house at a time.”
We aim to provide an affordable service which truly meets your needs and our employees. We believe that economic development is the key to changing lives.
By hiring us to keep your home clean, you get more time to do the things you love and to see the people you love, while our employees are empowered to take care of the people they love.
Our Staff
Madeline Bailey
General manager
Getting thirty people to fifty job sites each day is no easy task, but Madeline Peacock makes it look like a breeze. With a sharp mind for problem solving and a clear communication style appreciated by our clients and team members alike, Madeline keeps the day-to-day operations running smoothly.
After managing restaurants for 10 years (starting in the bakery department and working up to GM!), Madeline brings a keen ability to adapt to circumstances and understand people, which makes her team love working with her through the exciting challenges of each day!
Outside of the office, you can find Madeline hanging out with her beagle-shepherd mix, Foxey (after Jimi Hendrix’s “Foxey Lady”!), exploring new restaurants with her husband, Braxton, and her toddler, Violet.
Our History
Carpe Diem was founded in 1994 by a young entrepreneur, Wendy Clark.
She began at the age of 20 with $100, three potential clients, and a dream to create a company that would impact her community.
Today, Carpe Diem Cleaning is the largest locally-based residential cleaning service in this part of North Carolina, continuing to uphold its reputation as the premier residential cleaning company in the RTP area.
Corporate Staff
Scott Rockafellow
Business Manager
Scott plays an important role on the Carpe Diem team by overseeing our operations. He also enjoys working with Wendy to encourage her skills as an entrepreneur.
Scott has an MBA from NC Central’s School of Business and an undergraduate Management degree with a concentration in Accounting and Finance. From 2001 to 2013 he worked at the North Carolina Small Business and Technology Center (SBTDC) counseling small business owners and teaching a Business Planning course. Prior to joining the SBTDC, Scott owned his own business and worked in several other small businesses for 12 years as the VP of Sales, National Sales Manager, and Marketing Director.
Scott lives in Cary with his wife and two teenage children. He enjoys UNC football and basketball, coaching and playing hockey with his son, and hanging out at the lake every chance he gets.
Amy Henning
Marketing manager
Wendy Clark
CEO and founder
Wendy Clark founded Carpe Diem Cleaning in 1994 as a young entrepreneur eager to make a difference in her community. Her life background, including spending formative years abroad, spurred her desire to create a service known for its excellence while providing resources for others in need of opportunities. Today, the rapidly growing business serves over 500 clients, making it the largest locally-based residential cleaning service in the area.
Wendy and Carpe Diem Cleaning have been recognized for excellence in entrepreneurship and small business growth, receiving Durham’s 2001 Micro Business of the Year Award and the Durham Chamber’s 2010 Medium Business award. Carpe Diem has continually been a finalist in The Independent Weekly’s Best of the Triangle poll, winning the “Best of House Cleaning” award in 2012, 2015, 2016, 2017, 2018 and 2019. In 2013 Wendy was awarded the Martin Luther King Keeper of the Dream Award by the city of Durham.
Wendy’s intense desire to give back to the community motivates her work to improve her hometown of Durham and its impact on surrounding cities. She focuses on programs to help underprivileged children, and is a regular speaker for events geared to develop entrepreneurs. In 2007 she purchased the abandoned Farmer’s Exchange building in Northeast Central Durham and transformed it into beautiful community office space for small businesses and nonprofits. Wendy believes strongly in being an integral team player within the community and always strives to model principle-based integrity.